• Creative Direction
  • Design
  • writing
  • ABOUT

ashley gail dean

  • Creative Direction
  • Design
  • writing
  • ABOUT

SLMan - Mr Porter

Image selection, cropping, editing and formatting completed for the SLMan feature in collaboration with Mr Porter.

Digital Design and Art Editing - Ashley Dean

Styling - Lu Hough

Photography - Victoria Adamson

Model - Maiya

Tuesday Emailer

Art Direction and Digital Design for Tuesday (M&S).

Tuesday emails were distributed to a quarter of a million customers with a revenue of £5-£50K per article.

A. Sauvage Design

Established in early 2010, British Fashion House A. Sauvage has acquired a reputation for its understated luxury and no-nonsense approach to contemporary menswear.

Art Direction and Digital Design

Campaign shoot, emailers, website graphics, marketing collateral

Loud House

Design and branding created for music event “Loud House”.

The visual identity and logo reference the name of the event encapsulating the ethos without having to use words.

The house logo was hand drawn, with a naive impromptu aesthetic. The 'Loud House' logomark was repeated and coloured to create a distinctive, graphic background to sit on the company webpage.

Application of the design and brand identity included a website, a phone app, posters, a t-shirt design and gifs for promotional e-mailers.

SheerLuxe Spring Fair

Art Direction and custom design of a microsite built for SheerLuxe’s bespoke and exclusive online shopping event.

Website design customised on Squarespace.

Digital design for all assets across all brands for Womens, Mens, Interiors, Food & Drink, Jewellery & Kids.

Plus Digital design for accompanying graphics for social channels and email marketing.

CGI Catering - Branding & Design

CGI is a successful catering service that producing exceptional dining experiences for film, TV and numerous other shoot scenarios. Recent clients include BBC, ITV, Sky, Amazon, Netflix, M&S, Vogue and You Magazine.

The elevated logo encapsulated the quality and fineness of the food and fresh ingredients using within their cooking.

Design elements included logo creation, website design, image sourcing, menu and business card layout.

Sheerluxe - Ole Henriksen

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for Sheerluxe for a feature in collaboration with Ole Henriksen.

Sheerluxe - Ganni ft Polly

Art Editing and Digital Design - Ashley Dean

Styling - Polly Sayer

Photography - Eloise Shackleton

Image selection, cropping, editing and formatting completed for Sheerluxe for an article featuring Fashion Assistant Polly wearing Ganni.

Treat Skin Esthetics

Treat Skin Esthetics is an independent beauty salon with over 40 years’ experience, specialising in bespoke, tailored treatments in a dedicated space within a homely environment.

A circle logomark was developed to resemble and symbolise wholeness, self and harmony to sit alongside the company name “Treat”.

The identity process coincided with the completion of various assets and marketing materials to be produced, heavily featuring the new logo and branding.

Applications for the identity include stationery, price sheets, signage and digital assets.

Digital assets produced include concept and application of the management of the Treat Instagram account and Facebook page.

Concept, design and photography - Ashley Dean

Sheerluxe - Viktor and Rolf Emailer

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for a Sheerluxe dedicated emailer in collaboration with Viktor & Rolf.

The Sheerluxe emailers reach 280,000 people everyday.

Tuesday Editorial Design

Tuesday Digital Styling Service.

Design of assets and web page layout to document and present the style tribes represented at Tuesday. I was responsible for photographing all products, digital image manipulation in post production for the brand website.

I also created a range of image style cards with handwritten styling tweaks for web and print.

Mike & Tom's

Mike & Tom’s - Menswear Pop Up Store by M&S

Style Notes -

Art Direction & Concept by Jamie Wilson & Ashley Dean

Graphics, Illustrations and Writing by Ashley Dean

Ecocharge - Venture Project Plan

Design and visualization of content for new venture project - Ecocharge.

Design of pack, creation of collateral, product design mock ups, formulation of infographics, interpreting information and transforming it into visuals and selection of appropriate imagery.

All content was within the brand guidelines.

AW Personal Branding

Personal design and branding for “AW Financial Consulting and Services”.

The simple “AW” logo incorporates both initials in a subtle and un-obvious manner.

The logo and words have been applied and designed to fit letterheads, envelopes, business cards, pens.

I also created a website that displayed all available services with aesthetics and user satisfaction as highest priority.

Platano

SLMan - Hot List

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for an SLMan article “The Hot List”

SLMan launched in August 2019 and now has 50,000 subscribers at 2020 years end.

*some assets were edited at the time of publishing due to stock levels

L'eau Life Tablet Magazine

L’eau Life a conceptual tablet magazine and brand work exploration. The project included design, wireframe designs, photography, and typography.

There is also a short application video showcasing the usability and functions of the proposed tablet app.

The 1205 - Bespoke Events

The 1205 are a collective of artists that create exclusive bespoke events for a range of occasions.

I designed a logo, website and branding for the 1205 following their specifications for a minimal, dark and sleek aesthetic.

SheerLuxe Beauty Media Pack

Beauty Media deck designed in order to display brand partnership opportunities with SheerLuxe.

Site and social mockups, graphics, typography and imagery all sourced, selected and edited.

Stylist - Tetley Digital Article Assets

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for an unpublished task for Stylist in collaboration with Tetley.

Sheerluxe - Superdrung Skin Boosters

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for an unpublished task for Sheerluxe in collaboration with Superdrug.

Lithos Luxury Villas

Lithos is a company that designs, builds and rents luxury stone villas in Coral Bay Cyprus.

Cyprus is the embodiment of the company, the warm and earthy tones of the landscapes are mirrored in the buildings and natural stone masonry.

Lithos’s brand identity marries the traditional with the contemporary. Honoring ancient craftsmanship with cutting edge designs.

A minimal approach was taken when approaching the design for the logo and website. The logo symbolises the stone assembly of the buildings and the arch is a frequent architectural feature within the Lithos Villas.

Sheerluxe - The Wedding Edition

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for the Sheerluxe “Wedding Edition”.

Sheerluxe - All Saints Emailer

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for a Sheerluxe dedicated emailer in collaboration with All Saints.

The Sheerluxe emailers reach 280,000 people everyday.

*some assets were edited by other members of the SL team at the time of publishing due to stock levels

Tuesday Shopping Pages

M&S in collaboration with Tuesday Styling Service.

Design, graphics, and layout completed for articles published on M&S.com.

Sheerluxe - Image Sourcing

Art Editing and Image Sourcing - Ashley Dean

Image selection, cropping and editing completed for a myriad of articles published for Sheerluxe.

Sheerluxe - Harvey Nichols Emailer

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for a Sheerluxe dedicated emailer in collaboration with Harvey Nichols.

The Sheerluxe emailers reach 280,000 people everyday.

*some assets were edited by other members of the SL team at the time of publishing due to stock levels

Sheerluxe - Matches Fashion

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for an article published on Sheerluxe in collaboration with Matches Fashion.

Tuesday Sketches

Sketches, layout and design completed for the Tuesday Styling Service.

The sketches needed to represent real outfits that would appeal in everyday scenarios.

SLMan - Browns Fashion

Art Editing and Digital Design - Ashley Dean

Image selection, cropping, editing and formatting completed for an SLMan article in collaboration with Browns Fashion.

SLMan launched in August 2019 and now has 50,000 subscribers at 2020 years end.

Tuesday Social Media - Final Touches

Creation and design of assets for the Tuesday social media channel which has 85k followers.

Social media channels that were nominated for the Drapers’19 “Best Use of Social Media” award.

SLMan - Mr Porter

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Tuesday Emailer

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A. Sauvage Design

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Loud House

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SheerLuxe Spring Fair

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CGI Catering - Branding & Design

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Sheerluxe - Ole Henriksen

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Sheerluxe - Ganni ft Polly

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Treat Skin Esthetics

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Sheerluxe - Viktor and Rolf Emailer

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Tuesday Editorial Design

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Mike & Tom's

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Ecocharge - Venture Project Plan

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AW Personal Branding

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Platano

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SLMan - Hot List

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L'eau Life Tablet Magazine

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The 1205 - Bespoke Events

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SheerLuxe Beauty Media Pack

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Stylist - Tetley Digital Article Assets

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Sheerluxe - Superdrung Skin Boosters

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Lithos Luxury Villas

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Sheerluxe - The Wedding Edition

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Sheerluxe - All Saints Emailer

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Tuesday Shopping Pages

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Sheerluxe - Image Sourcing

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Sheerluxe - Harvey Nichols Emailer

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Sheerluxe - Matches Fashion

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Tuesday Sketches

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SLMan - Browns Fashion

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Tuesday Social Media - Final Touches

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